“Must–see” Really? – Theatre Press Releases Translated

February 20, 2009

However vulgar the phrase may be, ‘bums on seats’ are what keep theatre folk in work, and even not-so-hot shows need to pull in a crowd. For years, producers and advertising agents have come up with ingenious ways to embellish the truth to make even a damp squib sound like a blazing triumph.

To avoid alarm bells ringing whenever you see these phrases around the West End, remember that if it has come from a critic, it may be true. However, if these fawning gems have come from the theatre’s camp itself, be warned!

Here’s the truth:

Must-see
Please see

Epic
Really long

For all the family
Lots of children needing to use the loo

By Pushkin/Gogol/Chekhov
Each character has at least five unpronounceable names and one of them will commit suicide

London’s No.1 show
One of London’s several No.1 shows

Heart warming
Sickly, gushing, often with a lead character under the age of twelve

Romantic
There’s kissing in it

Dance in the aisles
Stand up and pretend to dance while you put your coat on and try to gauge which exit would be best

Happy ending
Predictable

Innovative
Weird

Uplifting
Lots of people singing at the same time with a key change in the encore

Funny yet moving
Not as funny as it was meant to be

Visual feast
The music’s rubbish

Hard hitting
Contains swearing/violence/Northern dialects

Spectacular
Big stage and bright lights

Political drama
Slick hair, suits and lots of pacing and pointing. Sometimes a desk with paper on it

State of the art
Bits of the stage move

Multimedia
Sets projected on a screen

Relevant today
Either about war or has a character who’s an alcoholic.

Limited season
Potentially unpopular

Pre-West End national tour
National tour

Hollywood star
American actor

The nation’s favourite
One people who don’t like theatre have heard of

Hilarious
There’s someone fat in it

Back by popular demand
Back

Shakespeare
Boring

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